The acquisition work that has long been embraced by the Yokohama group continues to expand and consolidate its relevance on the various markets that characterize the off-road world. After having acquired through its “Atg” division the “Alliance” brand operating in the agricultural sector and through the “Tws” division the “Trelleborg“, “Mitas”, “Cultor” and “Maximo” brands, also oriented towards agricultural sector, is now working to strengthen its offer in the “Otr” sector, “Off the road”, an acronym which in fact identifies tires aimed at equipping construction and earthmoving machinery.
Yokohama, acquisitions in progress
In this context it already operated with the “Galaxy” and “Primex” brands, but as these lines are written, July 2024, Yokohama is in negotiations with the Goodyear group to acquire the Otr division of the American giant which it had already sold to the Titan group the agricultural division. If the agreement is successful, an investment ranging between one billion and one and a half billion dollars is being discussed, Yokohama will see its presence in the off-road sector significantly strengthened, while Goodyear will be able to concentrate on automotive production, a field in which Chinese manufacturers are forcefully entering.
Title: Yokohama, acquisitions in progress
Translation with Google
