Ceat Specialty aims to strengthen its commercial position in Italy with four product lines designed to raise performance and sustainability standards in production cycles, whether in open field operations or mixed use of tractors between road and field.
Founded in Turin in 1924, the Ceat brand has maintained a strong connection with Italy, even after its acquisition by the Indian RPG group in 1981. The Italian market has always been considered strategic for its commercial growth. Ceat Specialty, the agricultural division, aims to reaffirm this focus at Eima 2024 with its latest product innovations, starting with the “FarMax R65 X3,” a low-profile radial tire in the 65-bar range specifically developed for mixed field-road applications. This new tire features a tread made with compounds designed to maximize resistance to cuts and chips, with angular, open shoulder blocks ensuring high standards of self-cleaning and durability. It also boasts a four-rib pattern to provide safe and comfortable driving both in the field and on the road.
Resistance goes hand in hand with ride comfort
Alongside it, the new “SustainMax” series is a range of high-end “VF” certified radial tires made from over 80% sustainable, natural, renewable, or recycled materials. These tires offer the same performance standards as traditional tires in terms of low soil compaction, efficiency, puncture and wear resistance, and load capacity.
Dedicated to the garden and specialized agriculture
Making its official debut at an agricultural mechanization event is the “LawnMax” series, tires specifically developed for compact tractors used in gardens, vineyards, and orchards. These tires feature a mixed tread pattern, with lugs covering most of the outer surface to distribute weight evenly, minimizing soil compaction and protecting the terrain. The design also promotes low energy absorption and good comfort on the road, while the deep tread ensures excellent field traction—a feature shared with the “TorqueMax” series.
Up to 40 percent more load capacity
The “TorqueMax” radials, designed for high-power tractors, feature extra-wide treads and high lugs with converging tops that form a continuous rolling band. This design enhances comfort and reduces energy absorption during prolonged road use, distinguishing them from industry standards. At the same time, the lugs provide excellent field traction, while the “VF” technology, which allows for up to 40% more load capacity at the same inflation pressure as standard tires, enables these tires to work in the field with pressures below one bar, maximizing soil protection.
Title: New for 2025 Ceat Specialty: served poker
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