The tractor market in the first quarter of 2025 continues to decline, but in a less worrying way than in the past. It is likely that sales are moving towards balances that are hopefully no longer conditioned by external factors Furio Oldani Registrations of agricultural tractors in the first three months of 2025 show a decline of around six percent compared to the same period in 2024, a year that, due to the accumulation of several negative factors, will be remembered by the sector as one of its most challenging…
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Agricultural Tires, Continental to Stop by 2025. Focus on Special Commercial Tires
Continental will focus its Commercial Specialty Tires business on tires for material handling, earthmoving and port operations. The Agricultural Tires segment will be discontinued by the end of 2025 Continental will focus its Commercial Specialty Tires business on Material Handling, Earthmoving and Port Operations Tires and discontinue its Agricultural Tires business by the end of 2025. This decision follows a comprehensive business review. As the market for agricultural tires has undergone strong disruptions in recent years, Continental’s ambition is no longer compatible with the increasing commoditization of the market. Employees…
Read MoreFull line, Fendt restructures its program
The Fendt Full Line program has been a central component of the Fendt strategy for many years, with the aim of offering farmers the best holistic solutions along the agricultural value chain. To better meet this need, Fendt is transforming the existing business model into a partner program for certain product groups “In order to offer our customers better integrated solutions in the Fendt dealer network under current conditions, we want to optimize existing partnerships and establish new ones. The current situation is characterized by volatile and weakening markets. This…
Read MoreTrelleborg Tires tractor driver of the Year 2025: a race between champions
Fifty skilled operators took part in the sixth edition of the Tractor Driver of the Year trophy on February 22, an event once again organized by Trelleborg Tires, which this year partnered with John Deere Italy Premium tires fitted on premium tractors driven by premium operators— in short, the best that modern agricultural mechanization has to offer. Competing in the event were 50 of Italy’s top tractor operators, carefully selected by Trelleborg Tires based on their professional experience. Adding to the prestige of this year’s edition was the race venue:…
Read MoreSpain, Bridgestone announces layoffs
The radial tire market for agriculture (AGR) and the radial tire market for trucks and buses (TBR) have experienced a significant contraction due to the challenging macroeconomic environment. Inflation, uncertainty, and regulatory changes in the sector have negatively impacted the industry, often forcing companies to make unexpected decisions. Bridgestone Announces layoffs in Spain One such decision comes from Bridgestone Hispania Manufacturing, which has informed workers’ representatives of its intention to initiate a collective dismissal procedure. The affected plants are located in Puente San Miguel (Cantabria), dedicated to the production of…
Read MoreAgrilevante 2025, a project for the Mediterranean
Presented at Agriumbria Agrilevante 2025, an exhibition dedicated to machinery and technologies for the agricultural economies. Now in its eighth edition, it will be held in Bari and will focus on internationalization, robotics and sector policies Agrilevante is a growing event, which has established itself in the global trade fair panorama as one of the reference events for the agricultural machinery sector. The event, which this year from 9 to 12 October is holding its eighth edition in Bari, owes its success to a strong Mediterranean characterization; to the ability…
Read MoreEuropean tractor registrations 2024: fluctuating trends
Different trends were experienced by brands in the Old Continent last year. In the face of a negative trend, in some cases even heavy, which affected the commercial results of almost all the protagonists of European agricultural mechanization, a few but significant performances counter-trended. Filmed in 1994, “The Crow” is a cult film for noir lovers. However, it is also known outside of that circle for the phrase with which the protagonist, Eric Driver, aka Brandon Lee, tries to comfort his friend Sarah, who is threatened by a gang of…
Read MoreAgriSima, a fair on sale
As anticipated in December by Macchine Trattori, the French agricultural machinery fair Sima has officially launched the challenge for its rebirth AgriVitiEvents, the organizing company that has scheduled AgriSima, this is the new name of the era, from 22 to 25 February 2026, has decided to propose a reduction in participation costs compared to the past in the order of 30 percent with the aim of reaching 1,200 exhibitors. Title: AgriSima, a fair on sale
Read MoreAgco expands transmission plant of Valtra in Suolahti: $38M investment
Agco Corporation, group in the design, manufacturing, and distribution of agricultural machinery and precision farming technology, announced today that the expansion of the Valtra transmission plant in Suolahti has been successfully completed on schedule. This major investment adds thousands of square meters of new production space, modernizing manufacturing processes and improving working conditions. Agco transmission plant and Agco Cvt The expansion enables the production of Agco’s new continuously variable transmissions (CVT). Currently, the facility manufactures gearboxes for Valtra’s N and T Series tractors and supplies transmissions for the South American…
Read MoreTractor market 2024: the top ten most registered in Italy
The “Bestseller Award” rankings photograph a ranking of 2024 tractors that shows the most registered vehicles of the past year. They are based on data from the Civil Motorization. Therefore derive from objective data, not being the result of evaluations imposed from above by more or less competent and reliable juries in their judgments. It is also specified that in the classes in which there are tractors with the same registered volumes, the same tractors are proposed in alphabetical order of brand. Tractor ranking 2024 – The tables The rules…
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