Category: Focus

The new digital dashboard designed and developed by Ama Instruments for agricultural machinery is called “Nimbus Safety.” This innovative solution functions both as a human-machine interface and as a system for monitoring the vehicle’s safety controls. In addition to traditional operational parameters, “Nimbus Safety” displays, in a single, easy-to-understand screen, data such as pre-start vehicle checks, PTO management, and engine speed monitoring. This allows the dashboard to be configured to keep critical functionality and safety parameters always in view, enabling timely adjustments to operational and management dynamics. Title: “Nimbus Safety”,…

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Bkt renews its partnership with Giants Software and returns as a protagonist in Farming Simulator 2025, the highly anticipated new edition of the saga of the famous video game. In this way Bkt not only strengthens its presence in the virtual world, but recognizes and enhances the importance of a continuously growing sector, increasingly central in communication towards new generations. BKT tyres, already appreciated for their quality and performance by operators in the agricultural sector, will be present in the game both as a replacement option, thus allowing players to customize…

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New Website for MaterMacc. Designed to be even faster and more user-friendly across various devices (PC, tablet, smartphone), the new website features multiple product sections enriched with texts and images to provide an in-depth overview of the MaterMacc range (from precision seeding to inter-row cultivation and irrigation). The site also includes areas for direct contact with the team and a page dedicated to finding dealers. Additionally, a section offers brochures and product images that can be viewed and downloaded. The new website is multilingual, available in Italian, English, and German.…

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The Adr Axles group celebrated last September with an event organized in Tuscany and with the publication of a volume that traces its history, its first seventy years of activity as well as the successes brought about by its over one thousand and 500 employees located in nine production plants and 14 commercial offices. In 2023 Adr had a turnover of 302 million euros through the six production branches that characterize its activities, the most relevant of which, the production of axles and brakes for the agricultural sector, sees the…

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After operating in the North American continent for ten years through an importer, the Merlo group decided to open its own official headquarters in Rock Hill, South Carolina. The declared objective of the initiative is to support the expected increase in global machine production from eight thousand to ten thousand 8 to 10 thousand vehicles/year by offering the Cuneo lifts in the United States as well as in the rental and construction sectors and also in the agricultural one by playing on the qualities of the “MutiFarmer” and “TurboFarmer” ranges.…

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