Day: 8 April 2025

Continental will focus its Commercial Specialty Tires business on tires for material handling, earthmoving and port operations. The Agricultural Tires segment will be discontinued by the end of 2025 Continental will focus its Commercial Specialty Tires business on Material Handling, Earthmoving and Port Operations Tires and discontinue its Agricultural Tires business by the end of 2025. This decision follows a comprehensive business review. As the market for agricultural tires has undergone strong disruptions in recent years, Continental’s ambition is no longer compatible with the increasing commoditization of the market. Employees…

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The Fendt Full Line program has been a central component of the Fendt strategy for many years, with the aim of offering farmers the best holistic solutions along the agricultural value chain. To better meet this need, Fendt is transforming the existing business model into a partner program for certain product groups “In order to offer our customers better integrated solutions in the Fendt dealer network under current conditions, we want to optimize existing partnerships and establish new ones. The current situation is characterized by volatile and weakening markets. This…

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