Six Nations Rugby and Bkt, new long-term partnership

Six Nations Rugby and Bkt have agreed a new long-term partnership which will see the tire manufacturer support men’s and women’s rugby at international level. Bkt therefore becomes the official tire partner of Six Nations Rugby, which spans the men’s Guinness Six Nations and the women’s Guinness Six Nations, starting from the next 2025 episodes of the Championships. With a history of supporting sports, including rugby, football, cricket and basketball, Bkt is driven by its commitment to providing unforgettable fan experiences through its partnerships, engaging and inspiring. This will extend…

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New Holland at FIRA 2025: innovation and automation in farming

New Holland will participate at the World FIRA 2025: innovation and automation in farming, the premier event for agricultural robotics and automation. Held from February 4th to 6th, 2025, in Toulouse, France, the event brings together farmers, OEMs, start-ups, scientists, and investors to shape the future of agriculture. Visit New Holland at booth #36 to explore groundbreaking technologies driving productivity and sustainability in modern farming. Having participated in World FIRA since its first edition in 2016, New Holland recently signed a multi-year agreement with the show, further highlighting its commitment…

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