Testing a Tire with Potential Users is the Best Way to Assess Commercial Potential. Allowing potential users to test a tire is the best method to evaluate the commercial potential of the product in question. However, it comes with risks. If the product fails to meet expectations, word spreads instantly, and it becomes impossible to stop the associated buzz. This concern explains the hesitation of some manufacturers when asked to field-test their tires—a task that is also demanding in terms of logistics and costs. However, Alliance has not shied away…
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