Ceat Specialty aims to strengthen its commercial position in Italy with four product lines designed to raise performance and sustainability standards in production cycles, whether in open field operations or mixed use of tractors between road and field. Founded in Turin in 1924, the Ceat brand has maintained a strong connection with Italy, even after its acquisition by the Indian RPG group in 1981. The Italian market has always been considered strategic for its commercial growth. Ceat Specialty, the agricultural division, aims to reaffirm this focus at Eima 2024 with…
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