One of the main challenges any industrial sector faces when producing goods for mass consumption lies in the need to teach potential customers how to fully utilize the functional capabilities of those goods. This challenge becomes more complex as the commercial offerings become more technologically advanced. An example of this can be seen in the digital features offered by the latest generation of tractors, which are capable of operating with high levels of automation and autonomy, provided that users know how to program them and appropriately manage the human-machine interfaces…
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